DGTL12002 – Week 6 – Social Graphs

The social graph in the web world is a graph that shows personal relations of internet users. This graph has been referred to as “the global mapping of everybody and how they are related”. Wikipedia provides an example of Facebook’s platform which takes advantage of the relationships between users in order to offer a richer online experience.

A further explanation of a social graph involves a diagram that shows interconnections among people, groups and organisations within a social network. The term refers to both the social network itself and a diagram representing the network (Rouse 2010).

According to Wikipedia, Facebook’s founder and CEO, Mark Zuckerberg, has pushed Facebook’s goal of offering the website’s social graph to other websites so that a relationships can be put to use on websites outside of Facebook’s control. This can be accomplished through the Facebook Open Graph API.

Rouse (2010) explains that individuals and organisations are called actors and are nodes on the social graph. Interdependencies called ties, can be multiple and diverse, including such characteristics or concepts as age, gender, race, genealogy, chain of command, ideas, financial transactions, trade relationships, political affiliations, club memberships, occupation, education and economic status (Rouse 2010).

Websites such as Facebook simplifies the exchange of information, news, photographs, literary works, music, art, software, opinions or even money among users. Therefore, the social graph for a user consists of the set of nodes and ties connected directly or indirectly to that actor (Rouse 2010)

When represented as a diagram, a social graph appears as a set of points or dots connected by lines. The points represent the actors and the lines represent the ties. A small scale social graph can be drawn with a pencil on a sheet of paper. Due to the complexity of interconnections between users, a social graph is generally too big to fit on a single page and can be rendered only on a computer equipped with specialised application software(Rouse 2010, p. 1 of 1).

Mr. Zuckerberg announced at the Facebook F8 function in 2007, that “it’s the reason Facebook works”. He continued to explain the social graph and that it is “changing the way the world works.

As Facebook adds more people with more connections, it does not stop growing and is therefore more useful at a faster rate. We are going to use it to spread information through the social graph”, he said.

The IT geeks explain it this way: It draws an edge between you and the people, places and things you interact with online.

A slightly less technical explanation….

You are at a party, standing in a circle with two friends. You reach out to touch your friend’s shoulder. The he touches your shoulder. You all touch each other’s shoulders. You are creating connections between you and other people.     Then you start to become hungry.     Luckily, there is pizza in the middle of the circle. However, only two of you like pizza. You and that other person become part of a network because you both showed you liked pizza.

Source: Dickinson 2012

When a user clicks on Facebook’s “like” button, it becomes an edge. The edge is the connection point between the user and other people, places or things.

Dickinson (2012), claims everything individuals listen to on Spotify is shared with their friends, which means they are able to see what music their friend is listening to. Spotify was one of the early applications to tap into the Facebook’s Open Graph platform, which the company introduced in 2011.

Facebook wants to take everything a person does online and place it onto Facebook. The company is able to do this by viewing an individual as a user, identifying an action and then publishing it as an object (Dickinson 2012, p. 1 of 1).

Below are a few limitations and strengths of social graphs.


However, there are limitations to this type of social graph, such as:

  • Brad Fitzpatrick, a prominent programmer and creator of LiveJournal explains that there does not exist a single social graph (or even multiple which interoperate) that is comprehensive and decentralised (Gilbertson 2007). Instead, there are hundreds of dispersed social graphs, most of dubious quality and many of them ‘walled gardens’, the graph needs to exist outside of Facebook. The following social media sites have good data:
  1. LiveJournal
  2. Digg
  3. Twitter
  4. Zooomr
  5. Pownce
  6. Friendster
  7. Plaxo

An important point to make is that any one of the above sites should not own it, nobody or everybody should. It should just exist (Rouse 2010).

  • A big misunderstanding about the social graph is that it is not actually a graph, but a data structure.
  • GraphActionObject

Source: The Business Insider 2013

  • The social graph defines our personal, family or business life on social websites. However, the social graph is being duplicated on multiple websites according to Owyang (2014). We are using multiple websites. Social graphs should be self-managed from a single trusted source, replicated to websites of the user’s own choosing which would result in accurate, efficient, relationship management.
  • Privacy concerns and multiple security issues
  • Legal and government may get involved.
  • One blogger, commented on Web Strategy LLC’s (Owyang 2007) blog that organisations are able to replicate the social graph between sites or services seems to be a great idea, perhaps it is a patchwork fix to a social dynamic issue that is not fully studied or understood.


  • Relationships can be promptly shared once and replicated across multiple websites. It allows relationships to be transplanted from one social network to another in order to reduce inefficient adding of relationships, improving accuracy of the network, and providing users with control and management of their relationship data.
  • Efficiency and control for users over their personal data, relationships and how they are deployed on different social networks – makes navigating the web easier.
  • Social networks can benefit by increasing the amount of users as the social graph will populate all of the users’ network they allow.
  • Companies that are not currently on social networks, for instance a corporate website, expect these social features to be part of their site. Individuals will co-surf and share information about content.
  • Facebook’s social graph appears to be more targeted to what friends like. Its’ search is no longer as random as it previously used to be.
  • When organisations have advertisements on a business page, they are able to search publicly to determine whether friends of friends are in their target market. It also helps to find out what other interests those friends of friends have for better targeted advertisements.
  • On the Facebook social graph, a user’s original search can be narrowed to who they are searching for.



“I did a basic search for my friends who like pizza places in Louisville, KY. In my first search, I found out one hundred of my friends liked pizza places in Louisville, KY. I then narrowed my search to only include my female friends that were married, and liked pizza places in Louisville. It seems that I narrowed it down to twenty two girlfriends.     If you click the view grid button on your narrowed down search, it will bring up your friend’s profile pictures in large blocks, which is very visually appealing”.

Source: Social Abundance Marketing 2013

  • If an individual attempts to search for an event or function, they are able to search photos tagged with a business page. For example, a user will search for photos of North End Café in Louisville and will find nice pictures of food and happy customers.
  • Choudary (2015) explains that for third parties — this “social graph” makes it possible to make personalised recommendations. For example, TripAdvisor controls Facebook’s social graph to ensure that when people are searching for reviews of hotels, restaurants, and flights, any reviews posted by people they know appear exactly at the top.

The next step in the evolution of the Social Graph is the Commercial Graph, where all businesses operate the same way as the Social Graph. Businesses already use supplier and customer relationship management tools to manage their commercial relationship (Choudary 2015) but do not generate a higher layer of intelligence to aid with new business development or new supplier discovery. They offer no visibility into another enterprise’s connections with other businesses, or its reputation based on a track record in dealing with others. By adding this new level of insight, says Choudary, commercial graphs will allow businesses to connect more powerfully.

Growing a community is not only adding new members. It entails adding both people and relationships – nodes and links (Krebs 2011). Node counts are significant in a social network, but it is the relationship and the patterns they create, that are crucial. A community flourishes by its connections, not by its collections. Krebs says, “It is the relationship and the prospect of future relationships that keep members active and excited”.


Choudary, S. P 2015, Harvard Business Review, The Rise of Socail Graphs for Businesses, viewed 02 September 2016, https://hbr.org/2015/02/the-rise-of-social-graphs-for-businesses

Dickinson, B 2012, The Business Insider, What Exactly is the Social Graph, http://www.businessinsider.com.au/explainer-what-exactly-is-the-social-graph-2012-3?r=US&IR=T

Gilbertson, S 2007, Wired.com, Brad Fitzpatrick, The creator of LiveJournal, on the long road to open social networks, viewed 28 August 2016, http://www.wired.com/2007/08/brad_fitzpatrick__the_creator_of_livejournal__on_the_long_road_to_open_social_networks/

Krebs, V 2011, Orgnet, Connecting the Community, viewed 04 September 2016, http://www.orgnet.com/community.html

Owyang, J 2007, Web Strategy LLC, Explaining what the “Social Graph” is to your Executives’, viewed 28 August 2016, http://www.web-strategist.com/blog/2007/11/10/what-is-social-graph-executives/

Rouse, M 2010, Whatis.com, Social Graphs, viewed 26 August 2016, http://whatis.techtarget.com/definition/social-graph

Social Abundance Marketing, 2013, Facebook Social Graph and Pros and Cons, viewed 30 August 2016, http://socialabundancemarketing.com/facebook-social-graph-the-pros-and-cons/

Wikipedia 2016, Wikipedia – the free encyclopedia online, Social Graphs, viewed 26 August 2016, https://en.wikipedia.org/wiki/Social_graph






DGTL12002 – Week 5


Barnatt (2012) explains that Google Maps API is part of Web 2.0 that allows users to find and manipulate content, coupled with those that enable all types of media and services to be published and interlinked (or “mashed) in places that people know about.  Key players in the Web 2.0 marketplace include Google, YouTube, Twitter and Wikipedia.

Website owners and bloggers wanting to create more value on their posts or websites are able to download Google Maps service which will allow them to insert and customize their map images for free (Weiss 2013).

Weiss (2013) claims that users are able to embed these maps by signing in to their Google accounts, where they can view or select relevant content such as their saved places from Google Maps.

In order to insert a Google Map, a user is able to copy and paste an HTML snippet into the code for their blog or website.  Product manager for the Google Maps API, says “Make sure you’re opted in and then head over to Google Maps, click on the gear icon on the lower right and give it a go”. 

December 2013 saw Google Maps announcing that the company will be gaining significant amount of map imagery from the National Geographic Society, which will be contributing about 500 of its maps to Google Map’s new public data program.  This will allow companies to issue their map content to consumers using Google’s cloud infrastructure, showcasing digital images of National Geographic’s popular printed maps tucked inside the latest issues of the magazine (Weiss 2013).

There are easy to find tutorials to help users embed and customise their Google Map on their blog or website.  Customising user’s Google Map, one tutorial demonstrates how to style the base map’s colours, hide the base map geometry, labels and icons, customise map markers, add a legend to the map and provide information on how to import data into the map.

Google Maps API is a powerful, popular JavaScript mapping service.  It is easy to add maps to a website or mobile application and provides a wide range of services and utilities for data visualisation, map manipulation, directions and much more, https://developers.google.com/maps/documentation/javascript/tutorials/


Barnatt, C 2012, A Guide to Computing, Web 2.0, viewed 24 August 2016, http://www.explainingcomputers.com/web2.html

Google Map API 2016, Tutorials, viewed 25 August 2016, https://developers.google.com/maps/documentation/javascript/tutorials/

Weiss, T. R 2013, Google Maps Lets Users Embed Free Maps in Their Sites or Blogs, CQ University Library, Ebscohost, Australia.

DGTL12002 – Week 4

The Johnny Cash Project


Aaron Koblin created a crowdsourced music video for the Johnny Cash song, “Aint No Grave” – the title track off the last album that Cash recorded prior to his death.

The Johnny Cash Project is a collaborative online art project, in which anyone can draw a portrait of Johnny Cash, using an online drawing tool (Frey 2013).  These images weave together to create an ever changing work of art (Ehrich 2010).

Frey (2013) claims that as of September 2010, over 250,000 people from 172 countries have participated in this online project.  The project is innovative in terms of social media as it is a simple design and the toolset enables anyone to contribute, they do not necessary have to be creative to make and submit a drawing.  Participants also feel drawn into Johnny’s life and world.

For those people who admire Johnny Cash’s music, this is a profoundly personal way to share their creativity.  The video is testament to Johnny Cash’s legacy but the power of imagination, inspirations and technological ingenuity.  Each of these frames were created by a stranger, yet taken together we have a cohesive whole that shares the imagery and themes of music, religion, life and spirituality.  When a creative project such as this crowdsourced, it relates to people internationally, encouraging participation and collaboration.  The end result is an organic piece of visual technology composed of a global catalogue of illustrations and impressions of a musical genius (Abingham 2010).

This project allows people to come together and contribute ideas that it is very much similar to social media.

In order for crowdsourcing to work, a large amount of people with the same interests and convictions need to come together at the sample place and same time.  Social media is all about common ground.  People connect with likeminded people based on the values that they share with them.

Social media and crowdsourcing do not work in isolation from one another.  Social media helps spread the word about crowdsourcing projects and reaches out to users who might be able to contribute meaningfully to a new project.  It also helps build positive image for the project and encourages action on part of the user, making the crowd sourced project more robust.

Crowdsourcing and social media are two great developments that had the opportunity of gaining traction around the same time.  Individually each one of them has the power to change lives and build fortunes, Fraser (n.d).

In Social Networks, members of a crowd form a network of relationships that, depending on the context, might translate into levels of trust, similarity of taste and viewpoints, or other common characteristics that might cause individuals to feel an affinity for one another.


Fraser, J, n.d. Daily Crowdsource, ‘What Happens When Crowdsourcing and Social Media Merge’,

Frey, C 2013, The Johnny Cash Project:  A Unique Take on Crowdsourcing, viewed 20 August 2016, http://www.innovationmanagement.se

Ehrlich, B 2010, MashableAustralia, ‘Crowd-Sourced Johnny Cash Music Video Is a Work of Digital Art, viewed 22 August 2016, http://www.mashable.com

DGTL12002 – Week 3

McMillan’s Tradition of Interactivity

 User To User Interactivity

People can share or like content on The Australian Working Holiday global Facebook page.  They can interact with each other through posts, videos and likes.  An effective communication tool is through messaging.

User to Document Interactivity

How people interact with content and content creators’ documents and the creators of those documents (McMillan n.d).

This form of interaction is explored by the limited framework of the ‘feedback’ that receivers give to the senders of professionally prepared communication channels such as newspapers or newsletters.

In the campaign, users can subscribe to newsletters to receive news on what is happening around the country and how to apply for the best job in the world.

User to System Interactivity

Interactions between a user and different delivery platforms, the user-to-user tradition (Mahmoud & Auter 2009) focuses on human communication but readers responding to newspaper editors, while clearly part of the human communication tradition, also cross over into the user-to-documents literature that addresses how people interact with content and content creators.  These three research traditions provide a basic framework for investigating of the past, present, and future of interactivity.  While each tradition is treated separately, areas of overlap among these traditions will also be probed (McMillan, 2006).  A system’s responsiveness results from selection options and modification options (Quiring & Schweiger 2008).

The system makes it easier for people to watch the campaign advertised for instance, on Vimeo.  Applicants need to apply either online by submitting a short sixty second video of why they would want the best job in the world.

The campaign uses Facebook which allows users to interact with just a few keystrokes.  A mainstay of its popularity for users has been the system which enables users to submit to the web site.  There were 8 million website visits during the campaign according to the Vimeo website (2009).

The campaign went from having a simple hosting solution of one web server to a solution which included eleven servers and would have been able to host major news network websites (Tourism Queensland 2011)

During the six-week application time-frame, 34,684 people from almost 200 countries uploaded their video applications onto http://www.islandreefjob.com and Youtube, providing an independent promotion for the Great Barrier Reef and Queensland viewed by more than 8.6 million people.

Stromer-Galley’s types of interactivity

Interactivity as a process

– between people (unlikely online, but you may find evidence of F2F meeting arising from online)In observing interactivity between people, the focus is who is talking and what are they talking about?  Is there exchange between sender and receiver or does the receiver respond?  How are role, power, identity, ritual and other contextual factors negotiated?  Is information exchanged and conflict managed, if so how? (CQ University 2013).

People were talking about the campaign even offline which allowed them to communicate online.  Research showed that people communicated more depending on how strong their offline ties were.  People who were already friends, or who had developed relationships with each other through work – communicated with each other more on these networks.

– between people through mediated channels

People interact with each other via a multi-faceted interaction menu, such as Facebook’s old Poke feature, posts” and communicate on Twitter.

“Two months later on 1 July 2009, Ben started his role as the Caretaker for the Islands of the Great Barrier Reef.  During his stint he visited almost 100 Queensland destinations, fielded more than 450 media interviews and posted more than 60 blogs of 75,000 words, 2,000 photographs, 47 video diaries and more than 1,000 tweets.”

Interactivity may be a special case of mediated social interaction, as with online chat, discussion forums, or teleconferencing, but it can also take the form of impersonal interactions with media content or nonhuman agents—audio/video downloads, e-mail requests to a listserv majordomo, computer game playing, e-commerce transactions, and various other forms of content interactivity.

People discover new posts on Facebook and they quickly interact and links become embedded.  During the campaign, participants posted images and videos or recorded short clips.

Interactivity as product

– between people and computers

The focus is on user interactions with technology through the use of mediation.  The campaign creators observed and evaluated functionality and features (e.g., multimedia, click polls, hyperlinks, feedback forms) and how users engage those features.  They might look at how technology is used to offer people choices and controls in achieving their objectives and also, at how technology may be clearly or secretly working to limit choice, force and direct their actions.

– between computers through software, hardware and networks

Recruitment was driven through online job sites and small display advertisements, the aim was to drive online traffic to the website islandreefjob.com.  This website showed beautiful pictures of the area and Queensland and made job applicants post content promoting the region.

Over 475,000 votes for Wild Card applicants, web statistics were 8,465,280 unique visits, 55,002,415 page views with an 8.25 minute average time spent (Tourism Queensland 2011).

YouTube is the largest social media network in the world and it allowed Tourism Queensland to be more interactive with its potential markets. There were 34,684 one-minute video applications posted on YouTube from 200 countries.

Interactivity analysis according to Leontiev’s Action Theory hierarchy


The social networking sites used by the campaign were Facebook, MySpace, Twitter and Flickr.  These social media sites allowed participants to express themselves faster, easier and have more fun.  Participants were able to share the campaign and make comments and let their friends know about the campaign.   Live and real time chatting is available as well.


According to Tourism Queensland (2011), the motive was to reach a target audience of “Global Experience Seekers” on a mass scale, drive them to a branded website and expose them to the unique beauty and experiences available on the Islands of the Great Barrier Reef.

The website to capture consumer interest on two levels; a) the primary motivation, job application or interest in applicants and b) engaging and inspirational content about the Islands of the Great Barrier Reef.

The objectives were set to drive:

14,000 video applicants

  • Website visitation to 400,000
  • News coverage in eight key international markets with the potential to visit Australia
  • Travel industry recognition
  • Mainstream media coverage
  • Provide an opportunity for Australia’s international offices to engage local partners and trade in tactical or retail activity
  • Use media and social networking to promote the campaign and increase awareness of the Islands of the great Barrier Reef and Queensland
  • Content becoming viral
  • Maximize market share


Actions are associated with goals but without activity is not meaningful.  Actions are planned with specific goals and are not meaningful in themselves unless they are part of an activity.

The campaign was broadcasted on media outlets such as CNN, Oprah, ESPN Sports, Time magazine and used videos to attract applicants.  It created a hype online through social media and online news and achieved 52,500,000 listings on Google search.

The campaign took further action through an advertising campaign such a mobile marketing campaign which was very effective in Singapore.  PR practitioners got to work with its’ viral marketing and generated worldwide media attention.

Operations (routines and processes)


Social network systems analysis after Chan

Communication (opportunities to make ourselves understood).

As previously mentioned, the campaign used media and social networking to promote it, communicate and increase awareness of the Islands of the Great Barrier Reef and Queensland.

Interaction (catering for “dramatic performance of individuals”)

There is interaction between friends.  Facebook and Twitter as they are able to express themselves and share posts they like or dislike and passionate about a topic without feeling constraint.  The dramatic side to these social networking sites are that photos, videos, places and songs can all be shared between friends.

Social Media (built on relations among members)

The social media messages aim to create awareness to the campaign as well as creating excitement among people not just only participate in the competition, but also visit Queensland.








Mahmoud, AE, Auter, PJ, The Interactive Nature of Computer-Mediated Communication, American Communication Journal, Vol 11, No. 4, Winter 2009, viewed 12 August 2016,  http://ac-journal.org/journal/2009/Winter/Articles/110401%20Interactive_Nature.pdf


Travel Queensland, Best Job in the World, (http://www.campaignlive.co.uk/article/1089697/the-best-job-world—beyond-brave-new-marketing-world#qchIfUwUDFo7U1O4.99


Quiring, O, Schweiger 2008, Interactivity:  A review of the concept and a framework for analysis, Communications 33, 147 – 167, https://core.ac.uk/download/files/454/19418316.pdf


Holmes, Dr A, 2013, DGTL12002 – Week 3, Working with Social Media 2014, CQUniversity Australia


DGTL12002 – Week 2 Find the Snapchat in you…

User Interface and Customisation

Snapchat is a social networking site and is unique in that all photos, videos and instant messaging only last between 1 to 10 seconds, then disappear forever, making the app momentary, although individuals are able to take screenshots of snaps to save them in picture form. According to the snapchat website, as of May 2014, the app’s users were sending 700 million snaps a day (Snapchat 2016).

There is the option to type captions on the top of snaps, as well as use the special text feature to overlay the snap with an emoji and larger text. The ideal approach is to engage and educate the audience while having a little fun doing it.

Snapchat has a highly visual interface and the features that enable users to get creative with the images they share, and tailor them to specific locations or events, said eMarketer principal analyst, Cathy Boyle (eMarketer 2016).

The social networking site does not involve “profiles” in the same sense as other social media apps, however it is possible that friends are able to see the basic information on the friends list.

profile pic snapchat


Source: Constine, J 2016, Snapchat Makes adding people easier URLs, viewed 6 August 2016, https://techcrunch.com/2016/01/28/snapchat-share-username/

Snapchat profiles are basic and only contain the user’s display name, user name, Snapchat score and Snapchat selfie.

This app is colonising the internet with profile URLs that deeplink into its app and let users instantly follow someone. This makes it easy to add friends and other personalities so that they can fill their feed with content that keeps luring users back (Constine 2016).

One of the most prominent features in the push to have users interact with other users, referred to as friends within the platform (BestTheNews 2016). Similar to Facebook, this app refers to users as “friends” and encourages them to add and interact with these “friends” through the app.

Snapchat allows users to add friends by username, through the contact of a person’s mobile phone, by snapcode, by searching for people nearby and sharing usernames. There is even a “quick add” feature allowing user to add contact in their phone or friends users (BestTheNews 2016). Snapchat has injected the fun back into social sharing.

However, BestTheNews (2016) claims the social network is causing a very serious dilemma between privacy and the community’s need to know. The desire to share content from people’s lives with those “friends’ is greater than ever.


Source: BestTheNews 2016, Snapping Through Life: How Snapchat Changes Communication, viewed 6 August 2016, http://bestthenews.com/article/snapping-through-life-how-snapchat-changes-communication-thu-06092016-2325.html

Adding afriend

Source: BestTheNews 2016, Snapping Through Life: How Snapchat Changes Communication, viewed 6 August 2016, http://bestthenews.com/article/snapping-through-life-how-snapchat-changes-communication-thu-06092016-2325.html

Snapchat gives you an option to turn snaps into stories, which is basically a durable collection of videos, photos and filters. Brands can create one story, and later add new content to it. For instance, you can add one image at 12 pm, two images at 3 pm, at 12 pm you can show the blurred image of a new product, making it more visible as the hours go by (eMarkerters 2016).

Snapchat is so simple that it is confusing. It is a hit among teenagers, according to several research firms (eMarketers 2016). The main screen is the camera view and can be a somewhat daunting to navigate around.

Trustworthiness of the site

Social media editor and drone reporter, Sally French (p. 1 of 1, 2015) claims that in 2015, Snapchat released a new privacy policy that dramatically changes what the social network can do with the images users post.

According to the Snapchat’s website (French 2015):

“The Terms of Service state that users grant Snapchat a world-wide, perpetual, royalty-free and transferrable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from publicly perform, broadcast, distribute, syndicate, promote, exhibit and publicly display that content in any form and in any and all media or distribution methods”.

The privacy statement also says that some tools on the app control who can and cannot see user’s contents, but does not clarify which ones. Although the snaps still automatically delete after being viewed, it is not explicitly stated in the Terms of Service (French 2015).

Snapchat reassured its’ users that personal privacy settings within the app could restrict the scope of that license, meaning that the private snaps are still safe.

Bogle (2015) claims the deletion of “snaps” allows users to fall into a false sense of safety, without thought of the consequences of their actions and that their information could be leaked. Privacy concerns with Snapchat are a major issue.

For a while, Snapchat promised user privacy, but the company could not keep that promise. In 2014, a security breach gave the usernames and phone numbers of 4.6 million Snapchat users to a group of hackers. The find friends feature, made it easier for hackers to enter the network, and gain information stored on user’s phone (Bogle 2015). “If a company markets privacy and security as key selling points in pitching its service, it is crucial that it keeps those promises”, says Federal Trade Commission chairwoman Edith Ramirez.

With all social network sites there is a security risk, therefore users must be educated and made aware of the public and private information on many of the social media sites. Users must post pictures, videos and messages that the public are able to consume. They should reduce these issues by only posting information that are safe to be viewed by family, friends and colleagues.


Bogle, A 2015, Mashable Australia, Snapchat tells users it’s not storing their private snaps after privacy update, viewed 7 August 2016, http://mashable.com/2015/11/01/snapchat-privacy-policy-update/#l39HI3jcugqq

Constine, J 2016, Snapchat Makes Adding People Way Easier with Profile URLs, viewed 6 August 2016, https://techcrunch.com/2016/01/28/snapchat-share-username/

eMarketer 2016, Snapchat to Grow 27% This Year, Surpassing Rivals, viewed 06 August 2016, http://www.emarketer.com/Article/Snapchat-Grow-27-This-Year-Surpassing-Rivals/1014058#sthash.oss5NHDT.dpuf

French, S 2015, Marketwatch, Snapchat’s Privacy Policy, viewed 06 August 2016, http://www.marketwatch.com/topics/journalists/sally-french


DGTL12002 – Week#1


Social Media Site: Facebook

I am a member of Facebook, the world’s largest social networking site. It has made my communications more efficient and has led to a complete transformation of staying in touch with my closest friends and family across the globe. Most of my family and friends are scattered across Africa, Scotland, America and other parts of the world and all engage in Facebook. The site has created closer ties to people I went to school with as well as old friends.

Cavazza (2016) says that no media in the history of humanity ever managed to reach 1 billion viewers, overtaking CNN and MTV. Cavazza continues …… “Facebook already has nearly 1.6 billion members, with more than a billion connecting every day”.

Facebook has encouraged progress. Mark Zuckerberg, CEO and founder of Facebook stated in a letter (Ard 2012) that Facebook has changed the way society is organised and it has brought us closer together.

Society is able to access this social networking site by internet or mobile phone to share what they are feeling, thinking and doing with anyone they choose. Homes (2013) says because connections are to people and not to places, the technology affords shifting of work and community which ties from linking people-in-places to linking people at any place. The person has become the portal.

I agree with Zuckerberg’s statement that personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world with an end result of happiness.

Facebook also changes how people relate to their governments and social structures by having tools which allow society to share and bring an honest and transparent dialogue around leading to empower people.

Zuckerberg believes that by giving people the power to share, people are making their voices heard on a different scale from what has historically been possible and these voices cannot be ignored.

As a “scatterling” living sixteen thousand kilometers from home, Facebook is my support system and has many features such as timeline, chat, video, mobile development framework and the HipHop compiler.

Historically, this site was meant for university students to communicate between one another. From the young, to the old, to the household pet now has a Facebook account. It is a never-ending virtual social gathering filled with adopted puppies, wedding and baby announcements, viral articles and videos, events, groups, organisations and fan pages (Eler 2012).

Eler (2012) claims that a new study from Boston University suggests that Facebook’s two primary human needs, namely, the need to belong and the need for self-presentation. The study defines social networking sites (SNS) as “internet-based” services giving people three major capabilities: The ability to construct a public or semi-private profile, shared connection and view and track connections made by individuals and others.

However, there is a darker side to this technology. Composition, privacy and interaction makes me question the future of the Web 2.0 and what is left of our freedom? People are posting their lives on Facebook, Twitter, YouTube, MySpace and other social networking websites. There appears to be no boundaries between what is public and what is private, and where work ends and life begins, as social media infiltrates every facet of everyday life (Hintion & Hjorth 2013).

While technology evolves to ease the connection of social networking websites, streamlining the interactive and interlinking pursuits of people as they engage with each other, fundamental desires are being satisfied and age-old social practices are being encouraged and maintained.