Barnatt (2012) explains that Google Maps API is part of Web 2.0 that allows users to find and manipulate content, coupled with those that enable all types of media and services to be published and interlinked (or “mashed) in places that people know about. Key players in the Web 2.0 marketplace include Google, YouTube, Twitter and Wikipedia.
Website owners and bloggers wanting to create more value on their posts or websites are able to download Google Maps service which will allow them to insert and customize their map images for free (Weiss 2013).
Weiss (2013) claims that users are able to embed these maps by signing in to their Google accounts, where they can view or select relevant content such as their saved places from Google Maps.
In order to insert a Google Map, a user is able to copy and paste an HTML snippet into the code for their blog or website. Product manager for the Google Maps API, says “Make sure you’re opted in and then head over to Google Maps, click on the gear icon on the lower right and give it a go”.
December 2013 saw Google Maps announcing that the company will be gaining significant amount of map imagery from the National Geographic Society, which will be contributing about 500 of its maps to Google Map’s new public data program. This will allow companies to issue their map content to consumers using Google’s cloud infrastructure, showcasing digital images of National Geographic’s popular printed maps tucked inside the latest issues of the magazine (Weiss 2013).
There are easy to find tutorials to help users embed and customise their Google Map on their blog or website. Customising user’s Google Map, one tutorial demonstrates how to style the base map’s colours, hide the base map geometry, labels and icons, customise map markers, add a legend to the map and provide information on how to import data into the map.
Barnatt, C 2012, A Guide to Computing, Web 2.0, viewed 24 August 2016, http://www.explainingcomputers.com/web2.html